The Infinite Studio
Everyone can make anything. So what's worth making?
The cost of producing a song, a film, a novel, a game has collapsed toward zero. Taste, curation, and a distinctive point of view become the scarce resources. The winners of the next creative decade are people with something to say — not people with access to the tools.
From producer to director
A single person can now orchestrate an entire studio's worth of output. That doesn't make everyone an artist — it just moves the bottleneck. The interesting question becomes: what would you make if you had unlimited hands?
The flood
Attention was already scarce. It's about to get much worse. Discovery, provenance, and human curation become premium services. Communities of taste replace algorithms of scale.
The rights fight
Whose style did the model learn from? Whose voice is being cloned? The next decade of copyright law will decide whether artists get paid at all.
Questions worth arguing about
- ◆Is a song written with AI still your song?
- ◆Do we need a new word for the person who directs an AI to create?
- ◆How do you make sure the humans who taught the model still eat?